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Group management

Group management

Dynavox Group Management Team

Meet the Dynavox Group management team, a dynamic group of professionals who work hard to lead our organization to success according to our company mission and values.

Portrait of Mikael Bäckström

Mikael Bäckström

Chief People & Sustainability Officer
Born 1968

Mikael Bäckström joined Dynavox Group in 2021 to manage people and sustainability globally. He leads a team that strives to build a workplace where passionate people who want to change lives can thrive. He has worked previously in senior HR roles at Spotify, Klarna, and 3 among other global companies.

Mikael has a Bachelor’s degree in Personnel, Work and Organization with a focus on Sociology from Stockholm University, Sweden.

Shareholding, own and close related: 3,636 common shares and 58,276 restricted stock units in Dynavox Group.
Portrait of Markus Cederlund

Markus Cederlund

Chief Product Officer
Born 1976

Markus Cederlund joined Dynavox Group as Chief Product Officer in early 2022 and leads the Product Management team that optimizes the product portfolio from a user, customer, and commercial perspective. He previously worked for St. Jude Medical, developing software applications for pacemakers and implantable defibrillators. He joined Tobii AB in 2007 and led the software team that developed early eye gaze communication aids for what later became Tobii Dynavox. After that, he managed the R&D organization for Tobii Pro, before joining Tobii Dynavox.

Shareholding, own and close related: 25,000 restricted stock units in Dynavox Group.
Portrait of Kristen Cook

Kristen Cook

Chief Marketing Officer
Born 1979

Kristen Cook joined Dynavox Group in 2018 and manages global marketing and e-commerce. She leads a team that creates awareness, interest, and engagement in our brand, products and services. She was formerly Vice President of Account Management at Brunner.

Kristen has a Bachelor of Integrated Marketing and a Master of Corporate Communications from Duquesne University, United States.

Shareholding, own and close related: 737 common shares and 37,510 restricted stock units in Dynavox Group.
Portrait of Caroline Henricson

Caroline Henricson

Chief Commercial Officer
Born 1985

Caroline Henricson joined Dynavox Group as Chief Commercial Officer in 2024. She is responsible for the subsidiaries Acapela Group and Rehadapt and leads the development of overall company strategy and mergers and acquisitions.

Her previous experience includes senior roles in management consulting at McKinsey & Company, most recently as Partner and leader of Nordic Social, Healthcare and Public sector practice.

Caroline has a Master of Science from Stockholm School of Economics, Sweden.

Shareholding, own and close related: 0 common shares in Dynavox Group.
Portrait of Nils Normell

Nils Normell

President, Europe and the rest of the world (EUROW)
Born 1964

Nils Normell joined Dynavox Group in 2018. He formerly worked at Microsoft as Partner Sales Director. His previous experience also includes time at Apple, Nokia, and Electrolux, as well as running and working at a number of start-ups.

Nils has a Master of Science from the Royal Institute of Technology, Stockholm and an MBA from the Stockholm School of Economics, Sweden.

Shareholding, own and close related: 56,415 common shares and 53,920 restricted stock units in Dynavox Group.
Portrait of Tony Pavlik

Tony Pavlik

Chief Operations Officer
Born 1960

Tony Pavlik has been with Dynavox Group and its previous entities since 2004. He heads Global Operations, including supply chain management, order fulfilment/logistics, funding, order management, technical support, quality/regulatory assurance, customer service, and facilities management.

Tony has a Bachelor of Science in Human Resources Management from Geneva College, United States.

Shareholding, own and close related: 2,953 common shares and 47,951 restricted stock units in Dynavox Group.
Portrait of Fredrik Ruben

Fredrik Ruben

Chief Executive Officer
Born 1977

Fredrik Ruben has led Dynavox Group since 2014. He was previously the President & CEO at 3L System Group (publ.) and Vitec Mäklarsystem, working internationally with bases in New York, Singapore and Sweden.

Fredrik has a Master of Science in Industrial Engineering and Management from the University of Linköping, Sweden and the Nanyang Technological University, Singapore.

Shareholding, own and close related: 178,010 common shares and 430,915 restricted stock units in Dynavox Group.
Portrait of Tara Rudnicki

Tara Rudnicki

President, North America
Born 1966

Tara Rudnicki has been with Dynavox Group and its previous entities since 2001. In addition to her current role at the helm of the North American market, she has worked in various executive management roles at Assistive Technology Inc. for 20+ years. She has served as President of the Assistive Technology Industry Association (ATIA) since 2015 and has been a member of its executive committee since 2010.

Shareholding, own and close related: 9,453 common shares and 49,407 restricted stock units in Dynavox Group.

Linda Tybring

Chief Financial Officer
Born 1976

Linda Tybring has been the Dynavox Group CFO since 2018. She was previously CFO for Hermes Medical Solutions AB, 3L System Group (publ.), J Lindeberg AB and was also CEO for Vitec Finans & Försäkring AB and Vitec Media AB. She has worked for the last 10 years within the software industry.

Linda is a qualified accountant (SRF) and has studied commercial law at Linköping University, Sweden.

Shareholding, own and close related: 23,568 common shares and 93,034 restricted stock units in Dynavox Group.