Mikael Bäckström has been with Dynavox Group and its previous entities since 2021 to lead people and sustainability. He worked previously in senior HR roles at Spotify, Klarna, and 3 among other global companies.

Mikael has a Bachelor in Personnel, Work and Organization from Stockholm University, Sweden.

Markus Cederlund has been with Dynavox Group and its previous entities since 2022 to lead product development. He worked previously in senior managerial engineering roles at St. Jude Medical, and at Tobii AB in leading development of early assistive eye tracking software.

Markus has a Master of Science in Computer Engineering from the Royal Institute of Technology, Stockholm, Sweden.

Kristen Cook has been with Dynavox Group and its previous entities since 2018 to lead global marketing and communications. She worked previously in a senior marketing role at Brunner.

Kristen has a Bachelor of Integrated Marketing and a Master of Corporate Communications from Duquesne University, United States.

Caroline Henricson has been with Dynavox Group and its previous entities since 2024 to oversee the subsidiaries Acapela Group and Rehadapt, and to lead overall company strategy and mergers and acquisitions. She worked previously in senior management consulting roles at McKinsey & Company.

Caroline has a Master of Science from Stockholm School of Economics, Sweden.

Nils Normell has been with Dynavox Group and its previous entities since 2018 to lead the sales organization in Europe and the rest of the world, outside of North America (Eurow). He worked previously in senior roles at Microsoft, Apple, Nokia, and Electrolux.

Nils has a Master of Science in Engineering from the Royal Institute of Technology, Stockholm and an MBA from the Stockholm School of Economics, Sweden.

Tony Pavlik has been with Dynavox Group and its previous entities since 2004 to lead global operations, including sourcing, supply chain management, order fulfilment/logistics, and quality/regulatory assurance.

Tony has a Bachelor of Science in Human Resources Management from Geneva College, United States.

Fredrik Ruben has been the Chief Executive Officer of Dynavox Group and its previous entities since 2014. He was previously the President & CEO at 3L System Group and Vitec Mäklarsystem.

Fredrik has a Master of Science in Industrial Engineering and Management from the University of Linköping, Sweden and the Nanyang Technological University, Singapore.

Tara Rudnicki has been with Dynavox Group and its previous entities since 2001 to lead the sales organization in North America. She worked previously in various senior management roles at Assistive Technology Inc. for 20+ years and has served as President of the Assistive Technology Industry Association (ATIA) since 2015 and as a member of its executive committee since 2010.

Tara studied criminal justice at Framingham State University and Northeastern University, United States.

Linda Tybring has been with Dynavox Group and its previous entities since 2018 to lead the finance, business excellence, legal and IT functions. She worked previously as CFO for Hermes Medical Solutions AB, 3L System Group AB, J Lindeberg AB and was also CEO for Vitec Finans & Försäkring AB and Vitec Media AB.

Linda is a qualified accounting consultant, Srf Consultants and studied commercial law at Linköping University, Sweden.