Meet the Dynavox Group management team, a dynamic group of professionals who work hard to lead our organization to success according to our company mission and values.
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Meet the Dynavox Group management team, a dynamic group of professionals who work hard to lead our organization to success according to our company mission and values.
Chief People & Sustainability Officer
Member of the management team since 2021. Born 1968.
Mikael Bäckström has been with Dynavox Group and its previous entities since 2021 to lead people and sustainability. He worked previously in senior HR roles at Spotify, Klarna, and 3 among other global companies.
Mikael has a Bachelor in Personnel, Work and Organization from Stockholm University, Sweden.
Chief Product & Development Officer
Member of the management team since 2022. Born 1976.
Markus Cederlund has been with Dynavox Group and its previous entities since 2022 to lead product development. He worked previously in senior engineering roles at St. Jude Medical, and at Tobii AB in leading development of early assistive eye tracking software.
Markus has a Master of Science in Computer Engineering from the Royal Institute of Technology, Stockholm, Sweden.
Chief Marketing Officer
Member of the management team since 2021. Born 1979.
Kristen Cook has been with Dynavox Group and its previous entities since 2018 to lead global marketing and communications. She worked previously in a senior marketing role at Brunner.
Kristen has a Bachelor of Integrated Marketing and a Master of Corporate Communications from Duquesne University, United States.
Chief Commercial Officer
Member of the management team since 2024. Born 1985.
Caroline Henricson has been with Dynavox Group and its previous entities since 2024 to oversee the subsidiaries Acapela Group and Rehadapt, and to lead overall company strategy and mergers and acquisitions. She worked previously in senior management consulting roles at McKinsey & Company.
Caroline has a Master of Science from Stockholm School of Economics, Sweden.
Chief Digitalization and Information Officer
Member of the management team since 2026. Born 1968.
Marie-Josée Leblond has been with Dynavox Group since March 2026 to lead the company’s digital and technological transformation and support innovation across the organization.
She worked previously in senior management roles at Ericsson, TietoEvry and Global Connect.
Marie-Josée Leblond has an MBA from HEC Montreal, a Bachelor of Engineering from Ecole Polytechnique Montreal, and completed Executive Education Programs at Northeastern University and MIT.
Shareholding, own and close related: 2725 common shares.
Chief Operating Officer (Incoming COO, to formally begin his duties during the second half of 2026)
Member of the management team since 2026. Born 1978.
Luis Mustafa has been with Dynavox Group since March 2026 to lead the company’s global operations, including sourcing, supply chain management, order fulfilment/logistics, and quality/regulatory assurance.
He previously held senior leadership roles at Moderna, Johnson & Johnson, and Eli-Lilly.
Luis Mustafa has a Bachelor of Science in Industrial Engineering from the University of Puerto Rico Mayaguez and an MBA in Information Technology and Information Systems from Polytechnic University of Puerto Rico.
Shareholding, own and close related: 0
President Eurow
Member of the management team since 2018. Born 1964.
Nils Normell has been with Dynavox Group and its previous entities since 2018 to lead the sales organization in Europe and the rest of the world, outside of North America (Eurow). He worked previously in senior roles at Microsoft, Apple, Nokia, and Electrolux.
Nils has a Master of Science in Engineering from the Royal Institute of Technology, Stockholm and an MBA from the Stockholm School of Economics, Sweden.
Chief Operating Officer
Outgoing COO, to formally retire from his duties during the second half of 2026
Member of the management team since 2014. Born 1960.
Tony Pavlik has been with Dynavox Group and its previous entities since 2004 to lead global operations, including sourcing, supply chain management, order fulfilment/logistics, and quality/regulatory assurance.
Tony has a Bachelor of Science in Human Resources Management from Geneva College, United States.
Chief Executive Officer
Member of the management team since 2014. Born 1977.
Fredrik Ruben has been the Chief Executive Officer of Dynavox Group and its previous entities since 2014. He was previously the President & CEO at 3L System Group and Vitec Mäklarsystem.
Fredrik has a Master of Science in Industrial Engineering and Management from the University of Linköping, Sweden and the Nanyang Technological University, Singapore.
President North America
Member of the management team since 2014. Born 1966.
Tara Rudnicki has been with Dynavox Group and its previous entities since 2001 to lead the sales organization in North America. She worked previously in various senior management roles at Assistive Technology Inc. for 20+ years and has served as President of the Assistive Technology Industry Association (ATIA) since 2015 and as a member of its executive committee since 2010.
Tara studied criminal justice at Framingham State University and Northeastern University, United States.
Chief Financial Officer
Member of the management team since 2018. Born 1976.
Linda Tybring has been with Dynavox Group and its previous entities since 2018 to lead the finance, business excellence, legal and IT functions. She worked previously as CFO for Hermes Medical Solutions AB, 3L System Group AB, J Lindeberg AB and was also CEO for Vitec Finans & Försäkring AB and Vitec Media AB.
Linda is a qualified accounting consultant, Srf Consultants and studied commercial law at Linköping University, Sweden.
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